KUALA LUMPUR: Perodua's first half-year sales this year increased four per cent to 96,900 units from 92,900 units in the same period of 2012, driven by the introduction of the S-Series in March.
Perodua's president and chief executive officer Datuk Aminar Rashid Salleh said based on the estimated total industry volume of 312,800 vehicles for the first six months, Perodua's market share now stood at 31 per cent.
On a quarter-to quarter comparison, sales were up 4.1 per cent to 50,200 units compared with 48,200 units in the second quarter of 2012.
However, Aminar said sales in June slowed by 3.7 per cent to 15,800 units from 16,400 units in the same month last year, due to speculation on the reduction of car prices and a tougher market.
"The S-Series has contributed significantly to our sales volume this year to date. The value proposition of these variants is the result of an extensive cost management exercise that began in 2011.
"In terms of total production, as of end-June this year, we produced approximately 102,000 vehicles. We hope to produce 206,700 units by year-end," he told a media briefing here, Wednesday.
Meanwhile, on Perodua's after sales business, Aminar said the compact car company saw 924,000 vehicles frequent its service centres for the first half of the year, up three per cent from the 896,000 intake, in the same period of 2012.
He said Perodua's revenue for the parts and accessories business jumped by 40.2 per cent to RM152.8 million during the period from RM112.6 million previously.
"We believe that once our new parts warehouse in Rawang is fully operational this August, we will be able to further increase our parts distribution capabilities, and thus serve our customers better," he added.
For the second half of the year, Aminar said that Perodua would continue its aggressive marketing strategy and leverage on the popularity of the S-Series to maintain the compact carmaker's sales momentum.
"Baring any unforeseen circumstances, we believe we can achieve the earlier target of 194,000 units by year-end," he added. – Bernama
Perodua's president and chief executive officer Datuk Aminar Rashid Salleh said based on the estimated total industry volume of 312,800 vehicles for the first six months, Perodua's market share now stood at 31 per cent.
On a quarter-to quarter comparison, sales were up 4.1 per cent to 50,200 units compared with 48,200 units in the second quarter of 2012.
The S-Series. |
"The S-Series has contributed significantly to our sales volume this year to date. The value proposition of these variants is the result of an extensive cost management exercise that began in 2011.
"In terms of total production, as of end-June this year, we produced approximately 102,000 vehicles. We hope to produce 206,700 units by year-end," he told a media briefing here, Wednesday.
Meanwhile, on Perodua's after sales business, Aminar said the compact car company saw 924,000 vehicles frequent its service centres for the first half of the year, up three per cent from the 896,000 intake, in the same period of 2012.
He said Perodua's revenue for the parts and accessories business jumped by 40.2 per cent to RM152.8 million during the period from RM112.6 million previously.
"We believe that once our new parts warehouse in Rawang is fully operational this August, we will be able to further increase our parts distribution capabilities, and thus serve our customers better," he added.
For the second half of the year, Aminar said that Perodua would continue its aggressive marketing strategy and leverage on the popularity of the S-Series to maintain the compact carmaker's sales momentum.
"Baring any unforeseen circumstances, we believe we can achieve the earlier target of 194,000 units by year-end," he added. – Bernama